I drove a systematic UX approach by embedding data-driven decision-making, optimizing the design system, and leading UX research. I collaborated with product teams, co-developed a Figma design system, and acted as a proxy product owner—overseeing development sprints, ticketing, and QA.

I shaped FINTASTIC’s UX strategy by integrating user research, redefining financial mental models, and designing an intuitive experience for money management, overview, and savings. I co-developed the product vision, created interactive prototypes, and validated UX concepts through testing—helping Consorsbank evolve into a trusted financial partner.

As part of Signal Iduna's digital transformation, I led a two-phase process to optimize the GKV/PKV customer journey. This process began with an in-depth analysis of potential areas for improvement in the private and public health insurance sectors, followed by enhancing the customer journey through new touchpoints and a redesign of the insurance processes.

At naontek AG, I designed univiva from scratch, a platform tailored to healthcare professionals. By focusing on user needs, I streamlined access to essential services, enhancing efficiency and satisfaction. Through close collaboration with teams and users, we created an intuitive, user-friendly experience.

I transformed an energy provider into a customer-centric inspiration hub by redefining digital experiences. Through strategic UX design and continuous research, I optimized e-commerce funnels to enhance conversion across services.

As Head of UX Design at Bosch Home Appliances, I led UX strategies for all online configuration tools, optimizing interfaces and conducting heuristic audits to enhance usability. I also revamped the information architecture through card sorting with diverse user groups.

I led the design migration of Eurowings’ mobile apps to native iOS and Android, enhancing performance and user experience through visual concepts, optimized layouts, and seamless cross-device usability.

I drove the strategic redesign of a mobile banking and trading app, enhancing usability and streamlining financial interactions. By integrating user insights, we created a seamless digital experience that simplifies transactions, trading, and wealth management across iOS and Android.

Built the Huawei Rebels platform from scratch, shaping an intuitive and engaging UX that combined interactive training, gamification, and creative formats to strengthen brand loyalty and boost sales performance.

I designed the WeCreate app, website, and marketplace, enabling seamless collaboration and citizen participation. The project won a pitch with the Federal Ministry for Housing, Urban Development, and Building.

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